So, you’ve got accomplished research and discovered that using bulk SMS service is an environment friendly communication tool. You know it’s best to take advantage of this option when planning your next marketing campaign. But the place do you have to start? With the abundance of data available on-line, you would possibly get overwhelmed. And if you haven’t any expertise in utilizing SMS as part of your marketing combine, you is likely to be a bit nervous for not having a clear road map.
Don’t worry. This post walks you thru the most important steps when running an effective SMS campaign.
1. Clear Goal
Earlier than sending out your first text message, it’s essential that you know your finish game. What kind of outcomes do you hope to achieve in this campaign? Do you need to drive more visitors to your website? Or do you need prospects to attempt a new service?
Having a transparent goal will ensure that you reach out to the precise customers and get the right message to them.
2. Craft Content
Unlike writing emails, crafting the best text message is a tricky one. First off, you are limited to 160 characters. Secondly, you want your message to sound exclusive and personal. Mobile phones are quite a bit more personal compared to email. Actually, it is so personal that in keeping with Pew Internet Research, forty four% percent of mobile phone users have kept their phone next to their bed.
So, how do you get the appropriate message to the correct folks?
Categorize your customers. Roll your sleeves, pull up the spreadsheets, and determine one of the best way to group your present customers. Go beyond gender and age. Some factors that you just would possibly want to consider:
• Frequency of Transactions
• Spending Stage
• Types of Products Prospects Bought
Now, craft a compelling textual content message for every customer segment. Generally, all of your SMS should embody clear and concise info, call to action, and a sense of urgency. What would you like your buyer to do upon reading the message? When is the provide going to run out?
3. Timing is Everything
The time you send the text messages can make or break your campaign. In case you know your prospects’ conduct, this step would possibly come to you numerous easier. Generally, it is best to keep away from sending your messages on a Monday. And naturally, you do not need to ship your textual content messages on the wee hours of the morning.
Timing varies wildly depending in your trade and the goal of your direct marketing campaign. For example, if you happen to own a salon, you are busiest throughout the weekend. So, in case your goal is to increase sales during weekdays, you could possibly send a discount provide to pick out customers on Tuesdays or Wednesdays.
How typically you ship a textual content message is just as important. Rule of thumb is that you don’t need to ship text messages each day. The simplest way to find out the frequency of sending out SMS is to experiment.
The good thing about utilizing SMS is which you could afford to conduct experiments. You’ll be able to test which messages appeal to a particular customer segment. You too can test when you should send the message and how often.
On the initial phases of your campaign, craft several messages for every customer segment. Ship them out during totally different times of the day and the week.
So, how do you know the outcomes of your experiment?
Track everything! While you track how prospects respond, you’ll have concrete data. You may know what works and what doesn’t. You’ll know the perfect time of the day to ship a specific textual content message.
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